Posts Tagged ‘Social Media’

Thrilled About Web 2.0 Expo

Thursday, February 5th, 2009

Web 2.0 Expo IS one of my favorite tech conferences! Here’s why:
Relevant
Learn how industry leaders are maximizing the power of Web 2.0 technology in a slow economy
Gain confidence to navigate the social media landscape
Use The Power of Less, our Web 2.0 Expo theme this year
Phenomenal Speakers
On the line up are Nancy Duarte, CEO Duarte Design, … [Read More »]

Behind A Great Ad Campaign

Wednesday, January 21st, 2009

At the recently concluded #smbnyc3 I was invited to share my thoughts about engagement, brand equity and metrics. I chose to ask the question: before the tactical engagement, before building brand equity, before metrics what should brands focus on to create a compelling connection with their consumers? In the social media age, defining a cultural … [Read More »]

My Post-Mortem on Girls in Tech

Wednesday, January 21st, 2009

We were instrumental in relaunching Girls in Tech’s online presence and the New York Chapter in September 2008 at the Web 2.0 Expo in New York. The launch in New York and our new website was celebrated by many which helped grow the membership base from 265 members on Facebook to over 2,000 todate. Before … [Read More »]