Mavin Digital Mashup

The advent of social media as a way to deliver and consume information has lifted personal and professional barriers. We’re more social as a species.

After much buzz and anticipation, industrial band Nine Inch Nails (NIN/Trent Reznor), last week, released a new and innovative app for the iPhone/iTouch called “Nine Inch Nails: Access.”  The application serves as a defacto mobile portal that allows fans to log on anywhere/anytime to the nin.com network.  Fans can now access news, Blogs, photo and … [Read More »]

Apparently YES. Those who attended Beyond The Buzz: On Measuring a Conversation at Web 2.0 Expo. The conversation was led by social scientist Marc Smith (Telligent Systems) and social psychologist Kate Niederhoffer (Dachis Corporation) captivated the audience with its eye opening data, methodology and very cool graphs and charts! The presentation slides should be posted … [Read More »]

This post is inspired by a comment made by Daniel on my coverage of Why Social Media Fails And How To Fix It. He asked the question “how do these principles apply to personal branding?” The practice of social media in personal branding is much simpler in comparison to the economies of scale when implementing … [Read More »]

The powerhouse panel @peterkim (Dachis Corporation) @charleneli (Altimeter)  and @jowyang (Forrester Research) packed the house (SRO) at the early morning 830AM session at @w2e. A reflection of how many are tuning into social media and making sense of it. The official Twitter hashtag is #smfail if you’d like to hear what everyone is saying … [Read More »]

Can’t afford a full-conference pass at Web 2.0 Expo? No worries there are FREEBIES!
Our friends at Web 2.0 Expo San Francisco took the economic climate in careful consideration when planning this year’s expo. They have done a fabulous job producing with the power of less.  Kudos to Janetti Chon (@janerri) and team for their careful … [Read More »]

Buzzable.com founders shed light on winning a spot in a competitive accelerator program

Competition is heating up as hundreds of young start- ups and entrepreneurial teams across the country compete to land a spot in one of five “accelerator” programs, each with deadlines looming this month. At stake is seed money, access to leading experts and … [Read More »]

Abstracting…
Instead of advertisers setting up their brands on Twitter would they be more effective cluing in on the Twitterati who are passionate about what their brands stand for?  Product placement and shameless endorsements have long hit the film industry, music videos, gaming and blogosphere. Why not on Twitter? With proper assessment of your Twitter followers … [Read More »]

At the Social Media Breakfast in New York City today guest Shiv Singh, Global Social Media Lead at global digital agency Razorfish and blogger at Going Social Now talked about the characteristics of successful brands and the challenges that brands have when selecting the proper medium to deliver their message.
Is your brand Authentic. Adaptive. Relevant. … [Read More »]

Twitter is a platform that encourages many to share their excitement and doldrums in 140 characters or less. It also encourages watchful eyes to read between the lines for valuable information that could formalize a cultural movement. It is a place where conversations are made, ties are formed and broken. I joined the Twitter crowd … [Read More »]