Posts Tagged ‘Research’

Measuring Advertising Efficiency

Thursday, August 20th, 2009

With ad budgets reduced and high performance expectations remain from top management marketers find themselves creatively looking for channels that would offer programs with maximized exposure on a shoestring. Determining which channel and program, traditional or emerging media would have the best impact is part of the delicate process. Here’s where Net Promoter Score can … [Read More »]

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Posted in Advertising, Research | No Comments »

Are Conversations Measurable

Thursday, April 2nd, 2009

Apparently YES. Those who attended Beyond The Buzz: On Measuring a Conversation at Web 2.0 Expo. The conversation was led by social scientist Marc Smith (Telligent Systems) and social psychologist Kate Niederhoffer (Dachis Corporation) captivated the audience with its eye opening data, methodology and very cool graphs and charts! The presentation slides should be posted … [Read More »]

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Posted in Research, Social Media, Technology | No Comments »