Mavin Digital Mashup » Mr. Tweet http://blog.mavindigital.com Mavin Digital Mashup Thu, 02 Sep 2010 02:00:56 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 To Twitter Or Not To Twitter http://blog.mavindigital.com/2009/02/to-twitter-or-not-to-twitter/ http://blog.mavindigital.com/2009/02/to-twitter-or-not-to-twitter/#comments Thu, 12 Feb 2009 03:55:49 +0000 jessica http://blog.mavindigital.com/?p=429 Twitter is a platform that encourages many to share their excitement and doldrums in 140 characters or less. It also encourages watchful eyes to read between the lines for valuable information that could formalize a cultural movement. It is a place where conversations are made, ties are formed and broken. I joined the Twitter crowd in approximately summer of 2008. So I am a newbie! Among my close circle of friends am the only one who truly puts myself out there in twitterverse. I feel compelled to help explain this social phenomenon to clients, friends and colleagues not on Twitter. Perhaps to justify the time I spend on it and satisfy the non- Twitterer’s curiousity. First, it is not a phenomenon. This is the first time technology has broken all communication barriers…it would have happened sooner or later. People are natural social beings and/or voyeurs. Twitter is that space that allows both the introverts and the extroverts to coexist. It could also trigger personality shifts. Your regular Joes and Janes who you otherwise would not chat with in a bar could be your influencer on Twitter. Why do I Twitter?

Connect

It is a great way to connect with people you would otherwise not meet or people you don’t have any intention of meeting and actually enjoy knowing them on Twitter. Hahaha!

Information

Whether it is for consumer insight, gossip, breaking news stories the Twitter community is a great source for the freshest and most relevant information. The secret: know who to follow. You can customize the information you receive based on who you are following.

Search

Which leads to my next point. Twitter has changed my search habits (a tad). As eloquently explained by @lewmoorman. Though I do not agree that it will lead to the demise of giant Google there still are areas that are not discussed on Twitter like arugula and beets.

Support A Social Cause

Twitter is great for rallying people around a social cause. Think Twestival.

The Awards and Drama

As in any community there IS drama. The Shorty Awards (it is happening tonight folks!) recognizing the best content producers in 140-characters. Apparently there were alleged incidents of vote buying and pranks by nominees as reported by the WSJ. It is quite an impressive event symbolic of our attraction to celebrity and fame. The masses have taken over! I personally am on the sidelines and not actively participating on this one. It is highlarious and good for the laugh.

Get Intimate With Brands

Should brands Twitter? A recent luxury brand that joined Twitter is @msprovocateur backed with other social tools as noted on Adrants. I find the move cute. Agent Provocateur symbolizes femme fatale, mystery and allure. It will be interesting to watch how teasing sweets will increase sales. Who wants to buy skiddies that range from $70 to $100++ during a recession?

Shameless Self-Promotion

True dat. A few entries in the many that I’ve found just to give you an example of the amount of shameless self-promotion that happens on Twitter. I too am guilty of shamelessly talking about my accomplishments as much as most of the community.

Tips Before You Dive In The Twitter Pond

  • Etiquette. Learn the five etiquette do’s and don’ts from CIO.
  • Know Your Tools. To confuse you even more there are many tools that provide insightful data about twitterverse or specific to your followers. It is always good to know who is following you. There are tools like Mr. Tweet, your personal networking assistant that recommends people you should be following. Twitter Grader is a tool to measure your marketing prowess on twitterverse. Then there is Klout that tracks your Twitter career from a lurker to influencer. Soon you’ll be wanting to send tweets from your smartphone. Twitterfon is great for the iPhone. More apps can be found on Twitdom. Here’s a glimpse of my flock of followers as shown on Twittersheep. It is a great way to customize your message. Make yourself relevant to your audience. However you decide to go about your Twitter experience enjoy it and have fun!

]]> http://blog.mavindigital.com/2009/02/to-twitter-or-not-to-twitter/feed/ 0