Mavin Digital Mashup

Focus, KISS (Keep It Simple Stupid) and teamwork are essential ingredients in the “back-office” for a brand product to achieve its goals.

Just Kite It dot com brings a new spin to the elusive world of kiteboarding. Enthused and challenged by the very difficult sport in the summer of 2009, Just Kite It dot com Founder Jessica Valenzuela pursued it with voracious passion.

We’re approaching our second year in business. It was time for us to make an assessment of where we are and where we are headed. All this planning and preparation goes back to my earlier posts on evolving a sustainable organization while continuing to be profitable without compromising the vision in which I started my … [Read More »]

The brand name and the tagline says it  all, Cheapeats, Happiness $25 and under. A passion and dream we helped shape, design and create for self-funded entrepreneur and founder, Rosemarie Gambetta. Our journey started at Sarabeth’s across from Central Park late last summer. A conversation about pursuing your passion, a book, appetite for good food … [Read More »]

In Part I, I shared my vision on why and how I started Mavin Digital, Inc. over a year ago. With our growing client base and service offerings I’m taking the company to the next level. What does this mean? I’m creating an organization around Mavin Digital,  while taking an offensive strategy capitalizing on my … [Read More »]

When I first started Mavin Digital, Inc. in October 2007 (sounds like it has been ages ago!) the question I want answered was “can I do this?” Go solo while creating a virtual company that can serve as a source for interactive advertising agencies, startups and brands that are budget conscious. The passion that fueled … [Read More »]

by Jessica Valenzuela
When we were approached by the Goldmund Media Group to bring the Goldmund Media Room to life online we were giddy with excitement! This assignment marked our opportunity to showcase Mavin Digital’s full-service capabilities in storytelling, design, 3D creation and animation.
Our Challenge
Create a visually immersive online experience that showcases the fine, elegant and … [Read More »]

What does it take to build and launch a brand site for a pop icon’s first perfume line? Progressive radical development and visual project management, zero room for error, a developer dream team and three hours of sleep everyday for two weeks. It temporarily cost my relationship with boyfriend Forbes.com Creative and Product Director, Jeff … [Read More »]

How do you share the story of America’s sinful cities in a visually engaging format rich with data and content? A creative map infused with fun, playful iconography and digestible bits of data supported by cutting-edge technology.
When the Creative and Product Development Director, Jeff Bauer of Forbes.com approached me with the project in late December … [Read More »]