Posts Tagged ‘Mac Support Store’

A Lesson In Brand Experience Management

Wednesday, September 16th, 2009

In my previous post on third-party vendors can hurt your brand. The experience of a   failed Mac Book Pro screen lead to discovering a gaping void in the Apple – Third Party Vendor work-flow process. An experience I expected to be seamless and an extension of the Apple Customer Care experience. In an ideal … [Read More »]

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Third-Party Vendors Can Hurt Your Brand

Sunday, September 13th, 2009

Five weeks ago, during my trip to the Columbia River Gorge for a memorable kiting week my dear travel companion, Mac Book Pro decided to go blank while at a Hood River coffee shop. My heart stopped.
It is a blessing that I’m very good at backing-up with Time Machine! Immediately rang Apple Customer Care my … [Read More »]

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