Love your brand product and your audience will fall in love with it too.

No they won’t was Shelley Ann’s answer in her post last April 2009.

So what does it take for them to come after you’ve created a brand and released a product?

Here’s my very short high-level list that I share with anyone who cares to know how we do things at Mavin Digital, Inc.

• Who? Know who your audience is and who you are building for.
• What? Understand the market landscape and the problem you are trying to solve. What will make your product stick? What is your secret sauce?
• Where? Map out an assertive acquisition strategy. What else are my users reading, interested in, where else do they go to get information, do we need to adjust our approach based on geographic locations and language?
• When? What are your product’s goals within 60/90/120 days? Make a tactical list and be prepared to add, delete and revise as necessary.
• How? Execute, implement and be ready to make adjustments as you learn more about your audience, your market environment and your competition.

And it works! The simple formula can be applied to small businesses, startup brands and global brands. Remember, it requires a lot of patience, testing what works and what does not and lots of TLC for your brand to be the product that resonates with your audience. Love your brand product and your audience will fall in love with it too.

As a service provider, I witness a number of areas that make it more challenging for a product to succeed. Too much too soon is a common syndrome and power play among the characters of a client group is simply not healthy for a product. The latter, in my opinion is a source for errors and costly mistakes.

Focus, KISS (Keep It Simple Stupid) and teamwork are essential ingredients in the “back-office” for a brand product to achieve its goals.

Recently, we launched a new startup brand, Just Kite It dot com. Unless you are an outdoor adventurist or are curious, the soul of Just Kite It dot com won’t resonate. So far, we’ve been receiving great reviews from our global community for version 1. We’re very excited to execute on version 2. More to come! We’ll share our progress in a case study format soon!