Mavin Digital Mashup » calvin klein beauty http://blog.mavindigital.com Mavin Digital Mashup Thu, 02 Sep 2010 02:00:56 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Good Design: Calvin Klein Beauty http://blog.mavindigital.com/2009/03/good-design-calvin-klein-beauty/ http://blog.mavindigital.com/2009/03/good-design-calvin-klein-beauty/#comments Fri, 13 Mar 2009 20:52:32 +0000 jessica http://blog.mavindigital.com/?p=529 Our work is often influenced by the creative directors at agency partners we work with or fueled by the imaginative communities around us. It truly is a case by case evolution of sorts. I am a strategy, business and producer type of thinker who loves good design. This is a beginning of a series so if you’d like to submit a product and digital asset for review please do so at jessica at mavindigital dot com.

Why do I like the Calvin Klein Beauty packaging? The packaging is sleek, minimal and contemporary yet presents itself with softness and allure. A pure lead in to its content ~ natural and soft-toned make-up for the urban woman. Designer Fabien Baron is the creator of this beauty and is quoted by CPC Packaging, “The packaging for ck Calvin Klein beauty is completely in line with the ck Calvin Klein brand aesthetic—pure, clean, and modern,” says Baron.

It showcases the brand and elevates the product. Calvin Klein Beauty’s packaging marries aesthetics with technology that preserves the product with the use of airless technology. Airless technology means fewer preservatives and long-lasting products. All GREAT for the consumer.

It is a winner! CPC Packaging selected Calvin Klein Beauty as their 2008 Editor’s Choice for Cosmetics.

It is always a plus when the product exudes expectations. Markwins, International the licensee of Calvin Klein Beauty was kind to have me try a few of their eyeshadows and luscious lip glosses ~ perfect companion for an urban and outdoor girl like me.

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