Mavin Digital Mashup

Focus, KISS (Keep It Simple Stupid) and teamwork are essential ingredients in the “back-office” for a brand product to achieve its goals.

We’re approaching our second year in business. It was time for us to make an assessment of where we are and where we are headed. All this planning and preparation goes back to my earlier posts on evolving a sustainable organization while continuing to be profitable without compromising the vision in which I started my … [Read More »]

In my previous post on third-party vendors can hurt your brand. The experience of a   failed Mac Book Pro screen lead to discovering a gaping void in the Apple – Third Party Vendor work-flow process. An experience I expected to be seamless and an extension of the Apple Customer Care experience. In an ideal … [Read More »]

Five weeks ago, during my trip to the Columbia River Gorge for a memorable kiting week my dear travel companion, Mac Book Pro decided to go blank while at a Hood River coffee shop. My heart stopped.
It is a blessing that I’m very good at backing-up with Time Machine! Immediately rang Apple Customer Care my … [Read More »]

Happy first day of May and spring showers! I can’t believe we’re now entering the second month of the second quarter – were did April go? This post is meant to be my first guest post for Women Grow Business. I am truly honored to be one of their monthly contributors.
Writing about the importance of … [Read More »]

What does it take to build and launch a brand site for a pop icon’s first perfume line? Progressive radical development and visual project management, zero room for error, a developer dream team and three hours of sleep everyday for two weeks. It temporarily cost my relationship with boyfriend Forbes.com Creative and Product Director, Jeff … [Read More »]

Yesterday I had the terrific opportunity to join Amy Millman, President of Springboard Enterprises, a venture-catalyst organization focused on supporting women led high-growth potential businesses. Our social meeting for coffee can be described as “our first date.” Which blossomed into an event at In Good Company Workplaces sponsored by Columbia Business School Women’s Entrepreneur Network. … [Read More »]