Mavin Digital Mashup

Focus, KISS (Keep It Simple Stupid) and teamwork are essential ingredients in the “back-office” for a brand product to achieve its goals.

With ad budgets reduced and high performance expectations remain from top management marketers find themselves creatively looking for channels that would offer programs with maximized exposure on a shoestring. Determining which channel and program, traditional or emerging media would have the best impact is part of the delicate process. Here’s where Net Promoter Score can … [Read More »]

Thirty women in advertising were honored today at a luncheon hosted by Ad Age in partnership with Advertising Women of New York, Meredith and We TV. These women taste makers and honorees are leading their organizations’ relevance to their audience and marketplace. Always pushing the envelope of excellence and reaching out for more in their … [Read More »]

Internet Week New York is the annual gathering of professionals, entrepreneurs and enthusiasts who live and breathe technology, media and the web. If you have not yet, mark the dates in your calendar: June 1 – June 8.
A full list of workshops, networking events and conferences are available at Internet Week New York. There are … [Read More »]

by guest blogger Ira Sitomer
I had an aunt who used to say that if people knew what the future held, they’d kill themselves. I’m sure if I knew decades ago that I’d be freelancing someday, I’d have been terrified, if not suicidal.
After all, I’m not entrepreneurial by nature. Never wanted to be head of my … [Read More »]