C-levels, mobility architects and business decision-makers are grappling with yet another wave of revolution that impacts their approach to business and technology. At the first CITE Conference, am looking to listen and be part of the conversation surrounding the prominent challenges, solutions and best practices that organizations are embracing across industry categories. I wonder which common denominator challenges and solutions will resonate with attendees. I wonder which ones will be implemented steadfastly and in what timeframe.

The Enterprise is playing catch up with its employees’ high-use and demand on consumer technology. Which solutions will win the mobility and social revolution? What type of policies will be set in place?

I’m going to be at CITE with @Taptera. So visit us at booth #13. Co-Founders, Chris O’ Connor and Dan McCall were inspired by how employees at their former company, Genentech embraced the beautiful apps they built. They planned, developed and deployed over 30 mobile applications that promoted production innovation and delight among the Genentech community. They thought, why not build it for every enterprise? Follow them @Taptera.

Gradually, I added MySpace to my social music mix. Why? At that time, it was a natural extension for the music and party family. Then I was asked by a none-music and party friend “why are you not on Facebook?” I was not sure about maintaining another social profile. After much thought, I joined on September 25, 2007.

That was six years ago.

Today, as the Empress and Curator at Mavin Digital I am THRILLED to moderate an esteemed group of business leaders as they weigh in on the importance and impact of the Social Consumer. Attendees will hear insights about compelling social media topics that drive demand generation and engagement. I am expecting a conversation and discussion that will offer attendees a fresh perspective on how to best apply social strategies for their organization.

WHAT: The Social Consumer Roudtables and Case Studies
WHEN: March 22, 2012 [8:30AM - 1:30PM]
WHERE:The Graduate Center of The City University of New York, New York City
REGISTER AND USE THE PROMO CODE MAVIN FOR A SPECIAL DISCOUNT

The Social Consumer Roundtable Topics
Content Marketing Best Practices
Getting Insights from Social Analytics
Social Customer Service Strategies
Mobile Meets Social for Consumer Brands
Understanding the Social Gaming Opportunity
Engaging Consumers on Facebook
Integrating Social into your Overall Marketing Plan
Organizing your Team for Social Media Success
Measuring ROI for Social Media Campaigns
How to Engage the Influencer and Super Fan

Mavin Digital is offering a complimentary social web and mobile technology strategy brainstorming session to attendees. Register and use the promo code MAVIN to get the discount and a FREE social media tips for your business..

Make sure to follow us on Twitter or join us on Facebook to receive our social web and mobile ebook written and produced in collaboration with business leaders and innovative thinkers from Silicon Valley and Silicon Alley! Stay tuned!

Until soon!