Mavin Digital Mashup

The powerhouse panel @peterkim (Dachis Corporation) @charleneli (Altimeter)  and @jowyang (Forrester Research) packed the house (SRO) at the early morning 830AM session at @w2e. A reflection of how many are tuning into social media and making sense of it. The official Twitter hashtag is #smfail if you’d like to hear what everyone is saying … [Read More »]

Tonight marked my first tweetup event hosted by IBM’s @sandy_carter and @jowyang. I had so much fun I am compelled to write a post about it.

When @shefinds shared the information curiosity peeked my attention: an IBM tweetup? Hhhhhmmm. Not sure what to expect specially when you receive an email request after registration asking for your … [Read More »]

Buzzable.com founders shed light on winning a spot in a competitive accelerator program

Competition is heating up as hundreds of young start- ups and entrepreneurial teams across the country compete to land a spot in one of five “accelerator” programs, each with deadlines looming this month. At stake is seed money, access to leading experts and … [Read More »]

Abstracting…
Instead of advertisers setting up their brands on Twitter would they be more effective cluing in on the Twitterati who are passionate about what their brands stand for?  Product placement and shameless endorsements have long hit the film industry, music videos, gaming and blogosphere. Why not on Twitter? With proper assessment of your Twitter followers … [Read More »]

At the Social Media Breakfast in New York City today guest Shiv Singh, Global Social Media Lead at global digital agency Razorfish and blogger at Going Social Now talked about the characteristics of successful brands and the challenges that brands have when selecting the proper medium to deliver their message.
Is your brand Authentic. Adaptive. Relevant. … [Read More »]

Twitter is a platform that encourages many to share their excitement and doldrums in 140 characters or less. It also encourages watchful eyes to read between the lines for valuable information that could formalize a cultural movement. It is a place where conversations are made, ties are formed and broken. I joined the Twitter crowd … [Read More »]

Web 2.0 Expo IS one of my favorite tech conferences! Here’s why:
Relevant
Learn how industry leaders are maximizing the power of Web 2.0 technology in a slow economy
Gain confidence to navigate the social media landscape
Use The Power of Less, our Web 2.0 Expo theme this year
Phenomenal Speakers
On the line up are Nancy Duarte, CEO Duarte Design, … [Read More »]

At the recently concluded #smbnyc3 I was invited to share my thoughts about engagement, brand equity and metrics. I chose to ask the question: before the tactical engagement, before building brand equity, before metrics what should brands focus on to create a compelling connection with their consumers? In the social media age, defining a cultural … [Read More »]

We were instrumental in relaunching Girls in Tech’s online presence and the New York Chapter in September 2008 at the Web 2.0 Expo in New York. The launch in New York and our new website was celebrated by many which helped grow the membership base from 265 members on Facebook to over 2,000 todate. Before … [Read More »]