Archive for the ‘Entrepreneur’ Category

Adventure Sports Gets Social

Wednesday, January 13th, 2010

Just Kite It dot com brings a new spin to the elusive world of kiteboarding. Enthused and challenged by the very difficult sport in the summer of 2009, Just Kite It dot com Founder Jessica Valenzuela pursued it with voracious passion.

Why Fear When You Can Kite

Monday, November 30th, 2009

A few times since July this year I’ve probably panicked each time my toes do not reach the bottom. A drowning panicky feeling that leaves your brain helpless. You start to make mistakes when you panic. Bad decisions are made.

Digital Branding On A Dime

Sunday, September 27th, 2009

We’re approaching our second year in business. It was time for us to make an assessment of where we are and where we are headed. All this planning and preparation goes back to my earlier posts on evolving a sustainable organization while continuing to be profitable without compromising the vision in which I started my … [Read More »]

Doing It With Grok

Thursday, September 10th, 2009

What is grok? A geek’s word, to grok is a coinage of science-fiction writer R.A. Heinlein, meaning to understand something thoroughly by having empathy with it. Urban Dictionary also defines it as “to drink” definitely not referring to that meaning of grok in this post.

Having empathy is a willingness to learn, unflawed by … [Read More »]

A Community for Cheapeaters

Tuesday, August 11th, 2009

The brand name and the tagline says it  all, Cheapeats, Happiness $25 and under. A passion and dream we helped shape, design and create for self-funded entrepreneur and founder, Rosemarie Gambetta. Our journey started at Sarabeth’s across from Central Park late last summer. A conversation about pursuing your passion, a book, appetite for good food … [Read More »]

Part II: No Longer An Army Of One

Thursday, July 30th, 2009

In Part I, I shared my vision on why and how I started Mavin Digital, Inc. over a year ago. With our growing client base and service offerings I’m taking the company to the next level. What does this mean? I’m creating an organization around Mavin Digital,  while taking an offensive strategy capitalizing on my … [Read More »]

Part I: Mavin Digital 2.0

Thursday, June 18th, 2009

When I first started Mavin Digital, Inc. in October 2007 (sounds like it has been ages ago!) the question I want answered was “can I do this?” Go solo while creating a virtual company that can serve as a source for interactive advertising agencies, startups and brands that are budget conscious. The passion that fueled … [Read More »]

#IWNY: Six Reasons To Engage

Wednesday, June 3rd, 2009

I’m a glutton for good events and when it is right in your backyard – all hands on deck in between the hustle and the madness of growing a company in the early stages of forming an Advisory Board, meeting with clients, delivering on projects…hectic all around. All of the above and more is simply … [Read More »]

Celebrating With Twitter Backgrounds

Wednesday, May 27th, 2009

It has been exactly 20-days since I last wrote for our Mashup. My deep apologies to our readers and fellow bloggers. I have clearly been distracted by an unexpected big wave of change of which I will spare the details on this post.
Disruptive changes are good. It tests one’s capabilities to assess, focus and re-calibrate … [Read More »]

The Power of Brand Differentiation

Friday, May 1st, 2009

Happy first day of May and spring showers! I can’t believe we’re now entering the second month of the second quarter – were did April go? This post is meant to be my first guest post for Women Grow Business. I am truly honored to be one of their monthly contributors.
Writing about the importance of … [Read More »]