Mavin Digital Mashup

We’re approaching our second year in business. It was time for us to make an assessment of where we are and where we are headed. All this planning and preparation goes back to my earlier posts on evolving a sustainable organization while continuing to be profitable without compromising the vision in which I started my … [Read More »]

The brand name and the tagline says it  all, Cheapeats, Happiness $25 and under. A passion and dream we helped shape, design and create for self-funded entrepreneur and founder, Rosemarie Gambetta. Our journey started at Sarabeth’s across from Central Park late last summer. A conversation about pursuing your passion, a book, appetite for good food … [Read More »]

When I first started Mavin Digital, Inc. in October 2007 (sounds like it has been ages ago!) the question I want answered was “can I do this?” Go solo while creating a virtual company that can serve as a source for interactive advertising agencies, startups and brands that are budget conscious. The passion that fueled … [Read More »]

A few weeks ago I read an article in Harvard Business Review “Getting Brand Communities Right” that focused on what drives a company to incorporate community into their website. Most brands big and small want to make money and connecting with your customer base is one way to accomplish that but it needs to … [Read More »]

I’m a glutton for good events and when it is right in your backyard – all hands on deck in between the hustle and the madness of growing a company in the early stages of forming an Advisory Board, meeting with clients, delivering on projects…hectic all around. All of the above and more is simply … [Read More »]

Internet Week New York is the annual gathering of professionals, entrepreneurs and enthusiasts who live and breathe technology, media and the web. If you have not yet, mark the dates in your calendar: June 1 – June 8.
A full list of workshops, networking events and conferences are available at Internet Week New York. There are … [Read More »]

After much buzz and anticipation, industrial band Nine Inch Nails (NIN/Trent Reznor), last week, released a new and innovative app for the iPhone/iTouch called “Nine Inch Nails: Access.”  The application serves as a defacto mobile portal that allows fans to log on anywhere/anytime to the nin.com network.  Fans can now access news, Blogs, photo and … [Read More »]

While in San Francisco for the recently concluded Web 2.0 Expo I had a moment to catch up with Suzane Xie (@suzannez) CEO and co-Founder at Weardrobe. The seedlings of our friendship began in the summer of 2008 in New York City. Connected by Women 2.0, our pursuit and passion for community building and our … [Read More »]

This post is inspired by a comment made by Daniel on my coverage of Why Social Media Fails And How To Fix It. He asked the question “how do these principles apply to personal branding?” The practice of social media in personal branding is much simpler in comparison to the economies of scale when implementing … [Read More »]

The powerhouse panel @peterkim (Dachis Corporation) @charleneli (Altimeter)  and @jowyang (Forrester Research) packed the house (SRO) at the early morning 830AM session at @w2e. A reflection of how many are tuning into social media and making sense of it. The official Twitter hashtag is #smfail if you’d like to hear what everyone is saying … [Read More »]