Mavin Digital Mashup

by
Shelley-Ann West : guest blogger
In the last couple months the buzz about social media has been getting so loud I got rid of my cable. Ok that’s not really the reason I got rid of my cable but it might as well have been. Almost every story was either about Facebook or Twitter.
Ok so we … [Read More »]

A few weeks ago I read an article in Harvard Business Review “Getting Brand Communities Right” that focused on what drives a company to incorporate community into their website. Most brands big and small want to make money and connecting with your customer base is one way to accomplish that but it needs to … [Read More »]

Happy first day of May and spring showers! I can’t believe we’re now entering the second month of the second quarter – were did April go? This post is meant to be my first guest post for Women Grow Business. I am truly honored to be one of their monthly contributors.
Writing about the importance of … [Read More »]

by Jessica Valenzuela
Building a company brand or your personal brand does not happen overnight unless you are as stunning as Susan Boyle. At the time of this writing I’ve seen the videos multiple times.
The first time I saw it I wept. The second time I was smiling from ear to ear. The third time I … [Read More »]

After much buzz and anticipation, industrial band Nine Inch Nails (NIN/Trent Reznor), last week, released a new and innovative app for the iPhone/iTouch called “Nine Inch Nails: Access.”  The application serves as a defacto mobile portal that allows fans to log on anywhere/anytime to the nin.com network.  Fans can now access news, Blogs, photo and … [Read More »]

Hmm, no they won’t. You have to know who they are and what they want. Or they won’t even show up.
So who is visiting you website or using your application? How much do you know about them and are you meeting their needs. The more you know about your users the better you can cater … [Read More »]

This post is inspired by a comment made by Daniel on my coverage of Why Social Media Fails And How To Fix It. He asked the question “how do these principles apply to personal branding?” The practice of social media in personal branding is much simpler in comparison to the economies of scale when implementing … [Read More »]

What does it take to build and launch a brand site for a pop icon’s first perfume line? Progressive radical development and visual project management, zero room for error, a developer dream team and three hours of sleep everyday for two weeks. It temporarily cost my relationship with boyfriend Forbes.com Creative and Product Director, Jeff … [Read More »]

Abstracting…
Instead of advertisers setting up their brands on Twitter would they be more effective cluing in on the Twitterati who are passionate about what their brands stand for?  Product placement and shameless endorsements have long hit the film industry, music videos, gaming and blogosphere. Why not on Twitter? With proper assessment of your Twitter followers … [Read More »]

At the Social Media Breakfast in New York City today guest Shiv Singh, Global Social Media Lead at global digital agency Razorfish and blogger at Going Social Now talked about the characteristics of successful brands and the challenges that brands have when selecting the proper medium to deliver their message.
Is your brand Authentic. Adaptive. Relevant. … [Read More »]