Mavin Digital Mashup

Focus, KISS (Keep It Simple Stupid) and teamwork are essential ingredients in the “back-office” for a brand product to achieve its goals.

Just Kite It dot com brings a new spin to the elusive world of kiteboarding. Enthused and challenged by the very difficult sport in the summer of 2009, Just Kite It dot com Founder Jessica Valenzuela pursued it with voracious passion.

Recently, I’ve had to face some tough decisions as a Founder for a new company that I am nurturning, Just Kite It.

We’re approaching our second year in business. It was time for us to make an assessment of where we are and where we are headed. All this planning and preparation goes back to my earlier posts on evolving a sustainable organization while continuing to be profitable without compromising the vision in which I started my … [Read More »]

Join Advertising Age in a half-day panel session on Apps for Brands, September 23 presented by industry leaders and recognizable brands. After the session you will be able to better understand how mobile apps can be integrated into a brand’s digital branding strategy. What would make brands jump the band wagon using apps to communicate … [Read More »]

In my previous post on third-party vendors can hurt your brand. The experience of a   failed Mac Book Pro screen lead to discovering a gaping void in the Apple – Third Party Vendor work-flow process. An experience I expected to be seamless and an extension of the Apple Customer Care experience. In an ideal … [Read More »]

Five weeks ago, during my trip to the Columbia River Gorge for a memorable kiting week my dear travel companion, Mac Book Pro decided to go blank while at a Hood River coffee shop. My heart stopped.
It is a blessing that I’m very good at backing-up with Time Machine! Immediately rang Apple Customer Care my … [Read More »]

by
Shelley-Ann West : guest blogger
In the last couple months the buzz about social media has been getting so loud I got rid of my cable. Ok that’s not really the reason I got rid of my cable but it might as well have been. Almost every story was either about Facebook or Twitter.
Ok so we … [Read More »]

A few weeks ago I read an article in Harvard Business Review “Getting Brand Communities Right” that focused on what drives a company to incorporate community into their website. Most brands big and small want to make money and connecting with your customer base is one way to accomplish that but it needs to … [Read More »]

Happy first day of May and spring showers! I can’t believe we’re now entering the second month of the second quarter – were did April go? This post is meant to be my first guest post for Women Grow Business. I am truly honored to be one of their monthly contributors.
Writing about the importance of … [Read More »]