Gwen Stefani's L, LAMB Fragrance
March 17th, 2009What does it take to build and launch a brand site for a pop icon’s first perfume line? Progressive radical development and visual project management, zero room for error, a developer dream team and three hours of sleep everyday for two weeks. It temporarily cost my relationship with boyfriend Forbes.com Creative and Product Director, Jeff Bauer (we just started dating at that time). Today we’re together and stronger than ever. 
Three client levels, including her royal icon Gwen Stefani, numerous Creative Directors (Five at least) and our rad developer teams co-working in multiple time zones (New York, Chicago, New Jersey and Europe).
My team and I built and launched Gwen Stefani’s L Lamb Fragrance in TWO WEEKS.
Find out how. Write jessica at mavin digital dot com
This project was very personal in many ways. It was what gave me the courage to start my own company now known as Mavin Digital, Inc. The same team that delivered L, Lamb Fragrance with me is behind our success and growth at Mavin Digital, Inc.
L, Lamb Fragrance was released in conjunction with Fashion Week and Gwen Stefani’s world tour. It received an impressive amount of traffic in the first few weeks and fashionistas raved. Sweepstakes and viral marketing was part of the package at launch and are now turned off.
Technology used include Action Script 2, After-effects, ASP.net and HTML.
We delivered this project in behalf of Dogmatic, Inc., MKTG (formerly US Concepts) and Coty, Inc.
Tags: Brand, fashion, Gwen Stefani, L LAMB Fragrance, Mavin Digital, perfume, radical development
