Mavin Digital Mashup

Focus, KISS (Keep It Simple Stupid) and teamwork are essential ingredients in the “back-office” for a brand product to achieve its goals.

Just Kite It dot com brings a new spin to the elusive world of kiteboarding. Enthused and challenged by the very difficult sport in the summer of 2009, Just Kite It dot com Founder Jessica Valenzuela pursued it with voracious passion.

Recently, I’ve had to face some tough decisions as a Founder for a new company that I am nurturning, Just Kite It.

The advent of social media as a way to deliver and consume information has lifted personal and professional barriers. We’re more social as a species.

A few times since July this year I’ve probably panicked each time my toes do not reach the bottom. A drowning panicky feeling that leaves your brain helpless. You start to make mistakes when you panic. Bad decisions are made.

Being in the service business we’re exposed to many scenarios presented by each client relationship. There are projects where we are lucky enough to jumpstart and deliver through launch. There are others where we come in when the ship is almost sinking. So how do we help a client pick up the pieces and how do we pick up the pieces when internal breakdown occurs?

Many of you may not know, but I am originally from the Philippines. As much as I was raised to embrace the Western world and exposed to worldly engagement, I am still very much in tune with my roots and what is currently happening in my childhood community.
As a young girl growing up in the … [Read More »]

We’re approaching our second year in business. It was time for us to make an assessment of where we are and where we are headed. All this planning and preparation goes back to my earlier posts on evolving a sustainable organization while continuing to be profitable without compromising the vision in which I started my … [Read More »]

Join Advertising Age in a half-day panel session on Apps for Brands, September 23 presented by industry leaders and recognizable brands. After the session you will be able to better understand how mobile apps can be integrated into a brand’s digital branding strategy. What would make brands jump the band wagon using apps to communicate … [Read More »]

In my previous post on third-party vendors can hurt your brand. The experience of a   failed Mac Book Pro screen lead to discovering a gaping void in the Apple – Third Party Vendor work-flow process. An experience I expected to be seamless and an extension of the Apple Customer Care experience. In an ideal … [Read More »]